Singapore Insurance Company Targets Concert Goers

Income Insurance is tapping into the K-pop craze. The company hopes to boost demand for its hourly travel insurance plan by appealing to Millennials and Gen Z travellers booking last-minute trips for concerts.

To meet this demand, it has expanded FlexiTravel Plus coverage to 19 Asian destinations, including South Korea and Japan. This new plan replaces the old FlexiTravel Hourly, which was limited to places like Malaysia and Batam.

The coverage starts at $1.35 for six-hour blocks, with additional hours at $0.22 and a daily cap of $2.25.

For example, a three-day trip to Thailand would cost about $6.74 for full coverage. FlexiTravel Plus is perfect for last-minute planners, allowing users to buy insurance up to eight hours after they leave Singapore.

Available only through Income Insurance’s app, the plan lets travellers adjust coverage by the hour—extend if you stay longer, or reduce if you come back early.

This flexibility, inspired by Singapore’s hourly parking system, fits younger travellers who prefer convenience and customization.

Income is also exploring AI and hyper-personalization, using data to speed up claims and tailor insurance options based on travel habits.