Keath Eadie Appointed New APAC General Manager

Adobe has appointed Keith Eadie as General Manager for its Asia Pacific region.

Eadie, who joined Adobe through the acquisition of TubeMogul, has extensive experience in product marketing and digital strategy.

Previously, he led Adobe’s Digital Experience Strategy and go-to-market efforts for APAC and Japan.

Eadie will focus on helping businesses in APAC create innovative, experience-led customer solutions, especially with Adobe’s tools for digital productivity, customer experience management, and generative AI.

He reports to Stephen Frieder, Adobe’s Chief Revenue Officer.