BLACKPINK’s Jisoo has been announced as the new global ambassador for Tommy Hilfiger’s 2024 fall campaign.
The brand expressed excitement about her confident and unique style, noting her impact in the K-pop scene.
Jisoo shared her enthusiasm, calling the collaboration with the New York brand a “dream come true” and praising the collection’s blend of femininity and modern sensibility.
The campaign photos feature Jisoo modeling the collection against the vibrant backdrop of New York City.
